Lavango

Logo & Packaging Design

Project Overview

Lavango is a new laundry pod brand that wants to offer an affordable and convenient option for everyday consumers. Their mission is simple. Make laundry easier while also being mindful of the environment. They reached out to me to help them create a logo and packaging design for their first product launch. The brand needed a pictorial mark that was versatile, easy to recognize, and aligned with their vision of a cleaner and more sustainable way of living.

Project Goal

The main goal was to design a visual identity that captured what Lavango stands for. Freshness, convenience, and a nature connected mindset. Since the brand was starting from scratch, they needed a strong logo system and a packaging style that could grow with future product variants.

Before sketching anything, I spent time understanding the story behind the name. Lavango comes from two Tagalog words, Laba meaning laundry and Bango meaning smell. That blend of clean and fragrant became the foundation of the direction.

How We Created the Solution

I explored ideas that could symbolize both freshness and life, which led to a bee inspired illustration. The bee connects naturally to fragrance and flowers and it also ties back to nature. Its motion forms a swirl, hinting at a washing machine in action. This helped anchor the concept to the product without being too literal.

The final identity uses a bright and colorful palette that represents the different product variants and gives the brand a cheerful, approachable tone. Once the logo system was finalized, I applied it to the packaging design to create a consistent look that stands out on shelves and feels fresh and modern.